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      Retail

      Reach more customers and deliver individualized experiences your customers can trust by becoming an intelligent enterprise with retail solutions from SAP.

      Unlock new business value with digital technology

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      Transform retail merchandise management

      Connect your?workforce, suppliers, consumers, and the IoT in real time to capture every?opportunity and leverage digital transformation for increased business value.

      Uncover?unspoken consumer needs and drive personalized experiences and increased efficiencies?across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.?

      Optimize experiences with intelligent technologies

      Embrace emerging technologies to gain consumer insights, build trust, and provide the seamless shopping experiences consumers are looking for.

      Get the facts

      80%
      of the retailers in the Forbes Global 2000 are SAP customers.

      Forbes

      91%
      year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

      Aberdeen Group

      Find retail software tailored to your needs

      Gain real-time customer and point-of-sale insights, reach shoppers across channels, and get the visibility to optimize everything from merchandising to the supply chain.

      What are leading analysts saying about SAP?

      Embrace the future of retail with innovation

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      Become a best-run midsize retail company

      In this IDC InfoBrief sponsored by SAP, discover how midsize retailers becoming more agile through digital transformation to satisfy rapidly evolving customer demands.?

      Get fresh perspectives from retail experts

      Communities and Events

      Manage your retail business enterprise-wide

      Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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      Human Resources

      Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

      Finance

      Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

      Analytics

      Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

      Cloud and Data Platforms

      Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

      Internet of Things (IoT)

      Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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